this is how you beat john mccain

(i only wish i could take credit for it)

from tim, the brilliant man about philly who really should be hired at the new york times or the inquirer. seriously.

remember the swiftboat smear? this is what john kerry should have done. now obama, and his ninny-pants handlers, need to buck up and say "that's a lie, stop lying, you old old crazy man."

this is point number one:

Give a speech specifically about McCain. Attack everything that voters think they know about him, every perceived strength. Begin by telling America, "If you think you're voting for John McCain who ran for President against George Bush in 2000, you're wrong." Detail every backtrack McCain has made, every position he's reversed himself on, every move he's made to cozy up with the Bush administration, the Republican-led congress, and the base of his party. Attribute it to a combination of ambition and delusion. Call him by his first name whenever possible.

click the pretty link above and read the rest yourself.

you won't regret it.